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Four Leaf Communications Participates in “Meet the Media” Panel at Wisconsin Small Business Academy

Posted on May 11, 2026May 11, 2026

Four Leaf Communications founder John Laughrin recently participated in the “Meet the Media” panel during the Wisconsin Small Business Academy event in Green Bay, hosted in partnership with the Greater Green Bay Chamber.

The panel brought together local journalists and communications professionals to answer questions from business owners about how local media works, what makes a story stand out, and how businesses can more effectively connect with reporters and newsrooms.

Meet the Media panel at the Wisconsin Small Business Academy in Green Bay featuring Four Leaf Communications founder John Laughrin — Photo credit: Olivia Kjorlien

For Laughrin, the conversation was an opportunity to share perspective from both sides of the industry. After spending 25 years in local television news, including leadership roles in multiple Northeast Wisconsin newsrooms, he now works directly with businesses through Four Leaf Communications to help them strengthen their messaging, build visibility, and earn meaningful media attention.

“One of the biggest misconceptions is that media coverage is just about sending a press release,” Laughrin said. “The businesses that consistently get attention are usually the ones that understand their audience, build relationships, and communicate clearly and authentically.”

The event featured a wide range of local businesses and entrepreneurs, along with presentations and roundtable discussions focused on finance, legal issues, technology, marketing, and media relations.

Four Leaf Communications would like to thank the Greater Green Bay Chamber and Wisconsin Small Business Academy for the invitation and the opportunity to participate in an event focused on helping local businesses grow and succeed.

Four Leaf Communications® Secures Federal Trademark Registration

Posted on May 5, 2026May 5, 2026

Green Bay, Wis. — May 5, 2026 — Four Leaf Communications® has officially secured federal trademark registration, marking a key milestone for the Green Bay-based public relations and marketing firm founded by longtime local media leader John Laughrin.

The registration, issued by the United States Patent and Trademark Office, provides legal protection for the Four Leaf Communications name and brand as the company continues to grow its presence across Northeast Wisconsin.

“This isn’t just a formality,” said Laughrin, Founder and President of Four Leaf Communications. “It’s validation of the work that’s gone into building this from the ground up, and a signal that we’re here for the long term.”

Four Leaf Communications launched in 2025 after Laughrin concluded a 25-year career in local television news, including leadership roles at WLUK, NBC 26, and WFRV in Green Bay. The company works with small and mid-sized organizations to strengthen visibility, refine messaging, and connect with local audiences through public relations, advertising strategy, and media placement.

The trademark registration ensures exclusive use of the Four Leaf Communications name in connection with advertising, public relations, and marketing services, reinforcing the company’s brand as it expands its client base.

“From day one, the goal has been simple,” Laughrin said. “Help local businesses grow with clear messaging and smart, effective communication. This milestone reinforces that we’re building something real.”

The name Four Leaf Communications carries personal meaning as well. The business is named for Laughrin’s daughter, Clover, a reflection of the company’s foundation and long-term vision.

As the company continues to grow, Laughrin says the focus remains unchanged.

“We’re just getting started,” he said. “There’s a lot more ahead.”

About Four Leaf Communications®

Four Leaf Communications® is a Green Bay-based public relations and marketing firm specializing in media relations, advertising strategy, crisis communication, and brand messaging. Founded in 2025 by John Laughrin, the company works with businesses across Northeast Wisconsin to build visibility and drive meaningful connections with their audiences.

Four Leaf Communications Nominated for New Business of the Year

Posted on March 9, 2026March 9, 2026

Four Leaf Communications has been nominated for New Business of the Year by the De Pere Area Chamber of Commerce as part of its 3rd Annual Awards and Celebration Gala.

The nomination comes during the firm’s first year of operation. Founded by longtime local news leader John Laughrin, Four Leaf Communications was created to help businesses and nonprofit organizations in Northeast Wisconsin strengthen their messaging, build visibility, and connect more effectively with the audiences they serve.

Before launching Four Leaf Communications, Laughrin spent 25 years in local television news leadership roles at WLUK, NBC 26, and WFRV. During that time, he led newsroom teams through major local and national events while building a reputation for strong storytelling and community-focused journalism.

Since its launch, Four Leaf Communications has partnered with a variety of local organizations and businesses, providing strategic communications guidance, media outreach, and targeted advertising strategies designed to help clients grow and succeed.

Laughrin says the nomination reflects the strength of the community and the relationships that helped the firm get off to a strong start.

“This recognition means a lot during our first year,” Laughrin said. “Northeast Wisconsin is filled with incredible businesses and organizations doing meaningful work. It’s been rewarding to help tell those stories and support their success.”

The De Pere Area Chamber of Commerce will announce the award winners at the Awards and Celebration Gala on April 23 at the Swan Club.

Four Leaf Communications is based in Green Bay and works with organizations across Northeast Wisconsin.

Your Ads Can Appear Here. And Only in the Right Homes.

Posted on March 2, 2026March 2, 2026

For decades, television advertising meant paying for reach and hoping the right customer was watching.

Streaming changed that.

Streaming television advertising combines the credibility of TV with the precision of digital targeting. Organizations no longer have to pay for broad exposure and guess whether their ideal customer is in the audience. They can define exactly who they want to reach.

That shift matters.

What Streaming TV Advertising Actually Is

Streaming ads run on platforms such as Hulu, Apple TV, Roku, Peacock, ESPN, CBS, and other connected TV services.

The key difference is not the platform. It is the targeting.

With streaming, campaigns can target:

Specific zip codes
Age ranges
Household income levels
Interests and behaviors
Life stage signals
Website visitors

If an organization only serves Brown County, its ads can run only in Brown County. If its ideal customer fits a defined profile, the technology delivers the message directly to those households.

Budgets are no longer diluted across viewers who are unlikely to convert.

Streaming ads allow your organization to reach the right households on platforms like Hulu, Roku, Apple TV, Peacock, ESPN, and CBS.

Why Precision Matters

The biggest reason advertising underperforms is wasted reach.

Organizations spend money speaking to people who are not a fit for their services. That waste adds up quickly.

Streaming technology allows advertisers to define the audience first and then deliver the message only to that audience. Instead of casting a wide net, campaigns pinpoint the target.

That precision improves efficiency, performance, and measurable results.

It Is More Affordable Than Many Expect

There is a common perception that streaming television is expensive. In reality, many campaigns are structured to fit realistic budgets while still delivering meaningful impact.

Because advertisers are buying defined households rather than broad ratings, the cost per qualified impression can be significantly more efficient than traditional television.

For many organizations, streaming is more accessible than they assume.

Why Four Leaf Communications

Streaming advertising is not simply about placing an ad. It requires strategic audience definition, geographic precision, and ongoing management.

John Laughrin and Four Leaf Communications work directly with organizations to define their ideal audience, narrow geographic focus down to the zip code, align messaging with business objectives, and monitor campaign performance.

Four Leaf has become a local expert in streaming advertising by combining knowledge of the platforms with an understanding of the Northeast Wisconsin market.

The goal is simple. Do not waste money reaching people who are not for you. Reach the right households with intention.

Organizations that want to explore whether streaming television makes sense for their growth strategy can contact Four Leaf Communications to start the conversation.

Interested in Streaming TV Advertising for your organization?
Contact Four Leaf Communications to talk through your goals and audience.

Four Leaf Communications Welcomes Spring Intern

Posted on March 2, 2026March 2, 2026

Four Leaf Communications is pleased to welcome Sophia Albers as our Strategic Communications Intern.

Sophia is a senior at the University of Wisconsin-Green Bay pursuing a degree in Marketing with a minor in Communications. She has a strong interest in social media strategy and digital marketing and has developed skills in content creation and brand strategy through her academic work.

Sophia Albers supports client strategy and storytelling as a Strategic Communications Intern at Four Leaf Communications.

In addition to her studies, Sophia works at The Bar Lime Kiln, where she has contributed to social media efforts including TikTok content and campaign ideation. Her blend of customer-facing experience and digital creativity adds meaningful perspective to our work.

She will be supporting digital strategy, content development, and brand storytelling initiatives at Four Leaf.

Welcome to the team, Sophia.

Four Leaf Communications Welcomes Strategic Communications Associate Olivia Kjorlien

Posted on December 4, 2025December 4, 2025

Four Leaf Communications is proud to welcome Olivia Kjorlien as the newest member of our growing team, joining us as a Strategic Communications Associate. Olivia brings a sharp communications skillset, strong creative instincts, and a deep understanding of modern social media, qualities that support Four Leaf’s continued growth as we help local businesses tell their stories with clarity and authenticity.

Olivia Kjorlien, Strategic Communications Associate

A graduate of the University of Wisconsin–Green Bay, Olivia earned her degree in Communication with an emphasis in Public Relations and Social Media. During her time on campus, she built hands-on experience creating content for the university’s Communication Department and The Student Engagement Center. She also contributed to her Hip Hop team by helping develop and design apparel, work that highlighted her eye for branding, style, and audience connection.

Outside the classroom, Olivia worked at her local golf course as a bartender, spent free time creating standout social media content on her own channels, and discovered a natural ability to connect with audiences. Her short-form content has generated millions of views, giving her real-world insight into what engages people and why.

“Olivia strengthens our capabilities in exactly the areas where Four Leaf is growing,” said Founder & President John Laughrin, also a UWGB alum. “Her curiosity, her drive, and her instincts for what resonates on social are a perfect fit for the work we’re doing for clients across Northeast Wisconsin.”

In her role, Olivia supports a wide range of Four Leaf initiatives, including campaign development, content creation, PR execution, community presence, and business development. Whether she’s helping shape a message, designing an outreach strategy, or representing Four Leaf at community events, she brings a thoughtful, energetic presence that elevates the entire operation.

“We’re building a company rooted in authenticity, storytelling, and real connection,” Laughrin added. “Bringing on another UW-Green Bay graduate who shares those values just makes sense. We’re thrilled to have Olivia on the team.”

Four Leaf Communications Supports UW-Green Bay Athletics as the Phoenix Rise

Posted on October 8, 2025October 8, 2025

Four Leaf Communications Founder & President John Laughrin, a 2005 UW-Green Bay graduate, has announced a contribution to UW-Green Bay Athletics in support of the Phoenix Rise initiative. The gift reflects Laughrin’s lifelong connection to the Phoenix and his commitment to helping the program compete and win at the highest level.

UWGB Phoenix Rise Release 10-9-2025 Download

Four Leaf Communications Featured on WFRV for Joining Green Bay’s Start-Up Hub

Posted on August 14, 2025August 19, 2025

We’re excited to share that Four Leaf Communications was recently featured on WFRV Local 5 News for joining the Greater Green Bay Chamber’s Start-Up Hub.

In the segment, our founder, John Laughrin, talked about launching Four Leaf after a 25-year career in local television news and our mission to help businesses and nonprofits across Northeast Wisconsin tell their stories and grow their brands.

The Start-Up Hub is more than just a workspace, it’s a collaborative space that fosters innovation, provides valuable resources, and connects entrepreneurs in our community. We’re thrilled to be part of this network and to contribute our expertise in communications, PR, and marketing to the local business landscape.

➡ Watch the full WFRV feature here

Stay tuned for our next post, where we’ll share highlights from our ribbon cutting celebration!

Four Leaf Communications Welcomes Payton Vanden Boom as Strategic Communications Associate

Posted on August 5, 2025August 5, 2025

GREEN BAY, WI — Four Leaf Communications is proud to announce the addition of Payton Vanden Boom to its growing team. Payton joins the firm as a Strategic Communications Associate, bringing fresh perspective, energy, and a strong foundation in public relations and brand storytelling.

A recent graduate of the University of Minnesota, Payton earned her degree in Public Relations and has already built an impressive portfolio of hands-on experience. While in school, she served as a Sports Marketing Intern for the University of Minnesota Athletic Department, where she supported game-day operations and fan engagement initiatives across multiple sports. She also took on leadership roles within her sorority, managing apparel design and coordinating brand partnerships with Greek vendors. Outside the classroom, she worked at Queenie & Pearl, a Minneapolis-based boutique, where she thrived as part of a women-led team focused on retail experience and personal connection.

“I’m thrilled to add Payton to the team,” said John Laughrin, Founder and President of Four Leaf Communications. “I bring 25 years of experience to the table, but I’ll be the first to admit I’m not always the most up-to-date on the latest digital trends or Gen Z sensibilities. Payton balances that out. She’s fresh out of school with an eye for modern style and communication, and she brings a fire, drive, and intelligence that will benefit every client we serve.”

In her role, Payton will support public relations campaigns, digital communication strategies, marketing projects, and client engagement. Her team-oriented mindset and strong work ethic align perfectly with Four Leaf’s mission of helping local businesses and nonprofits share their stories with authenticity and purpose.

Four Leaf Communications, based in Green Bay, specializes in strategic PR, media outreach, message development, and executive advising for small to mid-sized organizations across Northeast Wisconsin.

To learn more, visit 4leafcommunications.com.

Four Leaf Communications Featured by the Greater Green Bay Chamber

Posted on August 4, 2025August 4, 2025

The Greater Green Bay Chamber recently spotlighted our founder and president, John Laughrin, in its monthly series showcasing small businesses that make up more than 80% of the Chamber’s membership.

In the feature, John shares how his 25 years in local television news led to launching Four Leaf Communications in 2025, why the company is named after his daughter Clover, and how our mission is rooted in helping local businesses and nonprofits tell their stories, build their brands, and connect with the community.

From public relations and marketing support to one-on-one executive clarity consulting, the Q&A dives into what drives our work, the rewards and challenges of starting a business, and the vision for Four Leaf’s future in Northeast Wisconsin.

Read the Full Q&A on the Greater Green Bay Chamber’s Website →

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