We’re excited to share that Four Leaf Communications was recently featured on WFRV Local 5 News for joining the Greater Green Bay Chamber’s Start-Up Hub.
In the segment, our founder, John Laughrin, talked about launching Four Leaf after a 25-year career in local television news and our mission to help businesses and nonprofits across Northeast Wisconsin tell their stories and grow their brands.
The Start-Up Hub is more than just a workspace, it’s a collaborative space that fosters innovation, provides valuable resources, and connects entrepreneurs in our community. We’re thrilled to be part of this network and to contribute our expertise in communications, PR, and marketing to the local business landscape.
GREEN BAY, WI — Four Leaf Communications is proud to announce the addition of Payton Vanden Boom to its growing team. Payton joins the firm as a Strategic Communications Associate, bringing fresh perspective, energy, and a strong foundation in public relations and brand storytelling.
A recent graduate of the University of Minnesota, Payton earned her degree in Public Relations and has already built an impressive portfolio of hands-on experience. While in school, she served as a Sports Marketing Intern for the University of Minnesota Athletic Department, where she supported game-day operations and fan engagement initiatives across multiple sports. She also took on leadership roles within her sorority, managing apparel design and coordinating brand partnerships with Greek vendors. Outside the classroom, she worked at Queenie & Pearl, a Minneapolis-based boutique, where she thrived as part of a women-led team focused on retail experience and personal connection.
“I’m thrilled to add Payton to the team,” said John Laughrin, Founder and President of Four Leaf Communications. “I bring 25 years of experience to the table, but I’ll be the first to admit I’m not always the most up-to-date on the latest digital trends or Gen Z sensibilities. Payton balances that out. She’s fresh out of school with an eye for modern style and communication, and she brings a fire, drive, and intelligence that will benefit every client we serve.”
In her role, Payton will support public relations campaigns, digital communication strategies, marketing projects, and client engagement. Her team-oriented mindset and strong work ethic align perfectly with Four Leaf’s mission of helping local businesses and nonprofits share their stories with authenticity and purpose.
Four Leaf Communications, based in Green Bay, specializes in strategic PR, media outreach, message development, and executive advising for small to mid-sized organizations across Northeast Wisconsin.
The Greater Green Bay Chamber recently spotlighted our founder and president, John Laughrin, in its monthly series showcasing small businesses that make up more than 80% of the Chamber’s membership.
In the feature, John shares how his 25 years in local television news led to launching Four Leaf Communications in 2025, why the company is named after his daughter Clover, and how our mission is rooted in helping local businesses and nonprofits tell their stories, build their brands, and connect with the community.
From public relations and marketing support to one-on-one executive clarity consulting, the Q&A dives into what drives our work, the rewards and challenges of starting a business, and the vision for Four Leaf’s future in Northeast Wisconsin.
In June 2025, Four Leaf Communications established an Advisory Board to help guide the company’s growth and long-term strategy. The board includes three respected media veterans: Jim Arneson, Brad Heinkel, and Mike Smith, who bring decades of experience in broadcasting, sales, and executive leadership. Their insight will help strengthen Four Leaf’s mission to support small and mid-sized businesses across Northeast Wisconsin.
After 25 years in local television news, John Laughrin made the leap into something entirely new, and deeply personal. He recently had the honor of being featured in a story by WFRV Local 5’s Timothy Littau, who captured not only John’s career journey, but also the heart behind launching Four Leaf Communications.
🎥 The video and article take you inside the highs, the challenges, and the “what if” that became a “why not.”
